‘Find Your Way to Okay’

The ‘Find Your Way to Okay’ campaign acknowledges the unique circumstances and challenges experienced by young adults in Western Australia, and provides practical, evidenced-informed strategies to gain and maintain mental health and wellbeing.

It acknowledges that we are all different and validates the process of exploring to find what works for you. Importantly, the word ‘okay’ was found to be comfortably ambitious without overpromising, and universally accepted and appealing to the target audience.

Key Messages

The key messages for this campaign collectively come together to form an overarching manifesto piece, finishing with the campaign tagline ‘find your way to okay’.

Campaign Manifesto

"Life can be hard sometimes. It’s not your fault and there’s not much you can do about the things beyond your control.

But there’s a heap of little things you can do to maintain your emotional strength. Little tactics that bring calm, steady the way and help you feel okay day-to-day.

We are all different, and the things that work for others may be different to the things that work for you.

Take the time to explore and experiment… until you find what works for you.

Find your way to okay."

Campaign objectives

Increase the proportion of young adults who:

• Trial new actions to protect their mental health and wellbeing.
• Undertake actions regularly to protect and promote their mental wellbeing.
• Feel confident in their ability to maintain their mental health and wellbeing.

Target Audience

Young adults aged 18-24 years, living in Western Australia.

Campaign resources

A Campaign Toolkit has been developed which contains a suite of campaign materials including digital and social media adverts, audio, print, and related website content. This Toolkit will continue to be updated as new assets are made available.

We encourage community organisations and groups to use the campaign resources in this Toolkit to extend the reach of the ‘Find Your Way to Okay’ campaign to get more young adults to engage in behaviours that increase and maintain their own levels of mental wellbeing.

Click here to download the Community Toolkit.

Campaign evaluation

This campaign will be evaluated. Please check back here to see campaign evaluation results after July 2024.