'Learn to Look After You' 

Think Mental Health’s ‘Learn to Look After You’ public education campaign aims to increase Western Australian’s knowledge of strategies to reduce stress and anxiety.

No matter the hard stuff that is going on around you, there are things you can do to manage how you feel.

Learning to look after you involves learning practical, evidence-based strategies which can assist us all to gain and maintain our mental health during challenging times, including: 

• Shifting your thoughts 
• Treating yourself with kindness 
• Prioritising things that bring you joy 
• Accepting change and stay flexible 
• Connecting with others 
• Managing COVID-19 anxiety 

Evidence shows that feelings of uncertainty and lack of control threaten our foundational and psychological needs from being met and can cause stress and anxiety. Spending a lot of time 'ruminating' about challenging or uncertain situations can further exacerbate these feelings of stress, anxiety and helplessness. The ‘Learn to Look After You’ campaign aims to address this by providing evidence-based strategies that can be implemented into everyday life. While the obvious current hurdle that we are all facing is the challenges associated with the COVID-19 pandemic, these strategies can also be applied to other challenging situations unrelated to COVID-19.

The Campaign is a joint initiative between the Mental Health Commission and its non-government organisation partner Cancer Council WA in collaboration with not-for-profit organisation, This Way Up. 

Campaign objectives 

The primary objective of the campaign is to increase Western Australian’s knowledge of strategies to reduce stress and anxiety, including in situations they feel they cannot control.

Target Audience 

Western Australians aged 18 and over. 

Campaign resources 

For more information about the campaigns key messages and to learn ways to integrate these strategies into daily life, click here.

To support the campaign message, a suite of public education materials has been developed; including TV commercial(s) and other video assets, radio, press, digital and social media adverts and related website content. 

Download the Community Toolkit.

This Community Toolkit will continue to be updated as new assets are made available. 

The toolkit provides information and campaign materials for professional and community groups to assist Western Australians in increasing their personal skills to manage their feelings in response to difficult situations. The resources in this toolkit have been developed to assist you to extend the reach of the ‘Learn to Look After You’ campaign in your community, including radio ads and social media assets.

Campaign evaluation 

This campaign will be evaluated when it is no longer in market. Please check back here to see the results.