'Be Positive. Be Connected. Be Active’
In recognition of the heightened levels of stress and anxiety in the community due the COVID-19 pandemic the Think Mental Health (TMH) program developed a specialised public education mental health campaign to help Western Australians manage their mental health and wellbeing during this difficult time.
The campaign is a joint initiative between the Mental Health Commission and it’s non-government organisation partner Cancer Council WA. It is being delivered locally by the Suicide Prevention Coordinators and non-government agencies based in the metropolitan area and across regional Western Australia. The Campaign is also being supported by major Western Australian media networks.
Key strategies and resources have been developed to support individuals and others during the COVID-19 pandemic, with a focus on how to protect your mental health and wellbeing; coping with fear, anxiety and worry; supporting others; maintaining social connections and seeking professional support if needed. Maintaining positive mental health and wellbeing enables people to function well, have positive self-esteem and be better able to cope with situations that are out of a person’s control.
The TMH ‘Be Positive. Be Connected. Be Active’ campaign launched on 9 April 2020. State-wide campaign media strategies, including TV, radio and online advertising; music streaming; podcast placements; and GP, pharmacy and bus back advertising.
New content has been developed and placed on the TMH website that provides dedicated information on mental health and COVID-19 including a range of publications.
A TMH Community Toolkit, available here, has also been developed to support key stakeholders deliver campaign messages. The toolkit includes background about the campaign, campaign materials and resources to use locally, including links to culturally secure resources, links to website content and tools, key media messages and useful contacts.
Target groups
The campaign targets:
- the Western Australian community aged 18 years and over;
- people with elderly parents/grandparents; parents with younger children;
- people that live alone; and
- people in financial stress.
Key message
The key message of the campaign is: ‘be positive, connected and active to protect your mental health and wellbeing’.
Campaign Objective
To help Western Australians manage their mental health and wellbeing through the unforeseen times of the COVID-19 pandemic.
Campaign Resources
Link to all campaign resources and publications page.